Ludo Raedts

Ludo is the Lead Operational Excellence at Voys, where he focuses on enhancing operational strategies to deliver seamless communication solutions. At Voys, Ludo helps shape innovative approaches to customer engagement, empowering businesses to connect meaningfully with their customers and fostering impactful communication experiences. He brings a strategic vision to the table, ensuring that operations not only run efficiently but also align with Voys' mission to redefine how organizations interact with their audiences in a digital-first world.

Before joining Voys, Ludo built a distinguished career in customer engagement, starting in 1999. In 2010, he co-founded WebCare Company, pioneering the use of social media as a customer service platform. Under his leadership, the company grew into a key player in social media engagement, ultimately becoming part of RIFF, where it continues to serve organizations across Europe and beyond.

Earlier in his career, Ludo held leadership positions at SNT, the Netherlands' largest outsourced contact center provider, and at utility companies like Essent and Nuon. His work in uniting marketing and operations to develop highly effective retention strategies has been widely recognized. Across these roles, Ludo consistently delivered results by focusing on customer-centric innovations and leveraging the potential of new digital tools.

In recent years, Ludo has advised leading global brands—including Philips, adidas, Arla, McDonald’s, KLM, and Schiphol Airport—on improving customer experience and innovating in customer service. His strategic insights have helped organizations break down operational silos, optimize customer journeys, and adopt advanced technologies to deliver exceptional outcomes.

Ludo is also a recognized authority on digital and social customer engagement. Since 2003, he has shared his expertise at industry conferences like the Social Service Congres and the Social Media World Forum London, as well as academic institutions. His talks emphasize the importance of understanding customer needs, fostering cross-functional collaboration, and embracing the service potential of digital tools.

Beyond his professional accomplishments, Ludo is committed to the human side of customer engagement, believing that meaningful communication and authentic connections drive both personal and business success. He draws inspiration from his international experiences in Singapore and Jakarta, where he helped set up customer service operations, as well as from his leadership roles in dynamic organizations.

Whether working on innovative solutions for global companies, refereeing hockey matches as a KNHB bonds referee, or sharing insights on operational excellence, Ludo is passionate about connecting people, driving impact, and shaping the future of customer engagement.