Customer experience · Service design

Connecting people, making an impact.

Since 1999 I have worked where customer experience, operations and technology meet. Today as Lead Customer Experience at Voys — and on the side, I like building things that start out of pure curiosity.

Ludo Raedts at Voys

My career mirrors the way customer contact has evolved: from traditional channels to a digital-first world where data and human connection both matter. At Voys I focus on operational strategies that keep communication running smoothly — not as an end in itself, but so that organisations can connect with their customers in a way that means something.

Before Voys, I built a career in customer contact starting in 1999. In 2010 I co-founded WebCare Company, an early mover in using social media as a service platform; the company grew into a significant player and eventually became part of RIFF. Earlier I held leadership roles at SNT, the largest outsourced contact centre provider in the Netherlands, and at utilities such as Essent and Nuon.

Whatever the setting, success comes down to the same thing: meaningful communication and genuine connection.
Projects

What I'm building

iOS & Apple Watch

HockeyUmpire

Built by an umpire who was tired of tools that let him down at the exact moment they mattered.

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Censorship archive

Banned-Books.org

A searchable archive of where, when and why books are banned or restricted worldwide — over 20,000 titles, each traced to a verifiable source.

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Background

About Ludo

From customer contact for brands like KLM and adidas to service design and umpiring hockey matches at national level.

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